OUR SERVICES
Universal Research Panels is a global market research panel provider that helps organizations gain valuable insights into their consumer markets. We provide access to high-quality data and information that will help our clients make informed decisions through accurate social media monitoring, online surveys, and in-depth interviews with the participants of our focus group studies.
Our mission is to provide innovative, reliable, and cost-effective solutions in the market research industry by empowering people with the relevant information. We employ a team of professional surveyors whose only motto is “Quality and Reliability.”
Our commitment to quality has helped us earn the trust of various global market leaders, including some Fortune 500 companies.
Online Surveys
Online surveys allow you to get feedback about your products and services. By surveying your target audience, you can gain insight into how they feel about your offer and what improvements could be made. Online surveys allow for faster results than traditional survey methods because they are often completed at the convenience of the participant.
Universal Research Panels is the premier provider of online market research surveys, and we have built a strong reputation for providing high-quality and reliable services to our clients. We are committed to helping you grow your business through valuable insights. Our fast survey delivery and easy-to-use tools help you more effectively manage your brand and boost profits.
- A double opt-in process is used for all of our panelists, which complies with the ESOMAR Online Panel Guidelines.
- Cash incentives for accurate and reliable data collection
- Exclusive use of data by market and social researchers
- Diverse recruitment channels enable a heterogeneous panel structure
- Regular clearing of the research panels
- No over-testing of the participants
- Panel service that deals with panelist requests
Online Diaries
Research can be enhanced by conducting Online Diary Studies. Diary studies allow you to capture consumers in their natural environment, and that’s valuable for gaining insights into real-world behavior. It enables you to observe how people react and interact with products, services, or advertising as they go about their daily lives. It’s convenient for consumers because they can participate in the study almost anywhere in the world at any time of day or night – all they need is a computer with internet access. Universal Research Panels conducts an online diary study to examine a consumer’s behavior and attitudes.
Universal Research Panels, you can gain a more longitudinal view of what is happening with your participants outside the research environment. Online data collection also allows for an interactive relationship between researcher and participant throughout the data-gathering process.
Online Product Testing
Online product testing is a valuable research technique. It complements other forms of market research, providing insight into how people respond to your product or service and helping you redesign it if necessary. Suppose you’re an entrepreneur looking to launch a new brand or a marketer evaluating the success of an extension to an existing brand. In that case, online quantitative product testing services can help you get customer feedback informing crucial decisions.
Quantitative Research by Universal Research Panels can be used as a tool for product testing in many different ways:
- Quick Turnout: Online quantitative research is much quicker to complete, which means you can make decisions more quickly. It also reduces costs because it is easy to scale up or down depending on your budget.
- Better Understanding: Online product testing allows you to gain a deeper understanding of the problem and how consumers could receive potential solutions.
- Improves Focus: It helps you concentrate on the areas that are most important to consumers so that you can deliver better results. This enables you to promote things in ways that your customers will respond positively to.
- Product Positioning: On the marketing side, online product testing can be used to understand how consumers are likely to perceive a given brand. How people view your product is crucial for successful marketing and advertising – this will help you ensure that you promote things in ways that your customers will respond positively to.
Online Focus Groups
An online focus group is a live discussion forum where participants can discuss topics and receive immediate feedback from the moderator. The structure of traditional focus groups remains largely unchanged; however, an online discussion is much more interactive and engaging, both for participants and researchers.
With an online focus group, stimuli can be distributed in several ways. Participants can be shown images, video clips, and audio files on their computer screen via an internet browser or on a dedicated device such as a tablet. This allows them to watch the stimulus at their own pace and even re-watch it if they wish.
Universal Research Panels can assist with planning and conducting online focus groups for your product. Our process ensures a professional and unbiased approach to determining what people think of your product. We can also provide additional services such as moderating online focus groups, recruiting participants, analyzing the results, and presenting our findings..
Research Communities Recruitments
Our service helps you to build an online community for your marketing or research purposes, then recruit participants from that community and get their feedback on your product or service. We help you to create a group of target participants who are already interested in the topic of your choice. You can use the group as a focus group, conduct surveys, run experiments, etc.
We will work with you to determine the best fit for your project based on demographics, psychographics, and motivations.
Choosing the right location is crucial. We understand that every group is different, and we can help you find a location that provides just the right atmosphere to get the desired results. Our services are divided into:
- Building an Online Community
- Recruiting participants from that community
- We build online communities for the niche markets of your business needs and recruit participants from that community.
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